C U S T O M

O U T E R W E A R

My custom work is about you, your approach to life,
and your most authentic personal expression.
It is for those who are ready to leave trends behind, leave a legacy,
and invest in 'better' instead of 'more.'
I offer a very personalized service, but more than that, I offer a result.
A result intended to bring your joy for the rest of your life.

T E C H N I C A L

D E S I G N

Apparel technical sketching and tech/spec pack services.

A P P A R E L

P A T T E R N M A K I N G

Patternmaking, grading and markermaking services.

About Me

Grey_smallerFirst conceived in 2008 in Portland, Oregon as Red Feather Design – inspired by my African Grey parrot – Shahira Kamal Custom specializes in custom outerwear, technical garments, and motorcycle apparel, as well as performs technical design and patternmaking services for the apparel industry. I love the technical design/patternmaking phase most of all, because it bridges conceptualization and construction, as 2D concepts are translated into 3Drealities.

BabySewing

I started my career in fashion wanting make fancy dresses for the red carpet, but the more clothes I made, the more I realized clothes are not about clothes at all, they’re about the body. I became less interested in clothing that just sits there and looks pretty, preferring to create technical garments that help a human do a job, protect him or her from the elements, and even protect them from harm.

 

Regarding the custom apparel process, three primary intentions are explored as I co-create with clients:
1) to reconnect people to their own creativity and unique qualities as we move through the design/build process together;

2) to raise the perceived value of handcrafted custom clothing; and

3) to contribute to the larger general shift in values that is expanding in Western society, as it continues to move away from expressing itself as consumerism-on-auto-pilot toward more mindful consumption of goods and services.

Shahira_Kamal_Portrait

Blog

18Aug
By: Shahira On: August 18, 2016 In: Apparel Design, Ethics + Sustainability in Apparel Comments: 0

Originally presented to the Built Environment Emerging Professionals (BEEP) annual Lightening Talks event held in Portland, OR on May 19, 2016. This year’s theme...

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01Jun
By: Shahira On: June 1, 2016 In: Personal Style Comments: 0

It’s about your hair. Or lack thereof. More specifically, it’s about your accessories, of which, your hair might be...

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08Apr
By: Shahira On: April 8, 2016 In: Ethics + Sustainability in Apparel Comments: 0

We consume our clothes: how clothes are like food from Shahira Kamal   Just as we eat food everyday,...

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20Feb
By: Shahira On: February 20, 2015 In: Apparel Design, Built Environment Comments: 0

It may seem otherwise, but clothes are not cheap, easy to make, or disposable. Clothing design and construction is...

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14Oct
By: Shahira On: October 14, 2014 In: Ethics + Sustainability in Apparel, Personal Style Comments: 0

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